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Strategy

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Strategy

Grow your beauty business for the long run.

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Makeup artist completing the paperwork to register her business

Strategy

Registering your makeup artist business: where to start

Self-employed status, paperwork, first steps: the clear guide to launching your makeup business properly.

1 June 2026·1 min read

Smiling client after a makeup service at the salon

Strategy

Build client loyalty in beauty: techniques that actually work

Turn occasional clients into loyal advocates with simple strategies and tools that make a real difference.

30 May 2026

·2 min read

Professional makeup artist protecting her business with insurance

Strategy

Professional liability insurance: why and how

An allergic reaction, a spilled product: liability insurance protects you. Here is what to know.

24 May 2026·1 min read

Beginner makeup artist welcoming her first client

Strategy

Finding your first clients as a beginner makeup artist

With no network or reputation, landing your first clients takes method and consistency. Here is how.

12 May 2026·1 min read

Beauty professional planning offers for the low season

Strategy

Handle slow periods: fill your calendar off-season

Anticipate dips in activity and turn quiet times into opportunities with targeted offers and the right communication.

10 May 2026·2 min read

Client leaving a five-star review on her phone after a service

Strategy

Client reviews: how to get more (legally)

The right moment, the right channel and the rules to follow: gather more honest reviews without ever buying them.

24 April 2026·2 min read